Case Studies · 2019 → 2026

Seven systems.
Five markets. One playbook.

05 — Featured Project

IPL 2025

Campaign Execution at Scale

Cricket stadium under floodlights
Real-time decision making
High budget optimization
Cross-functional coordination
Timeline
T01Planning
T02Creative
T03Campaign Launch
T04Live Optimization
T05Reporting
T06Scaling
Match-Day Spend vs Conversions
74 matches Peak ROAS 8.4x
Spend Conversions
42
58
76
68
92
88
104
118
W1
W2
W3
W4
W5
W6
W7
W8
8.4x
Peak ROAS
74
Matches
24/7
War Room
-41%
CPA
Above 40 shortlisted for Shark Tank India Season 5
Breaking · Dec 2025

Above 40 Shortlisted for Shark Tank India — Season 5

In just 30 days, Above 40 — India's first skincare and haircare brand made exclusively for those 40+ — has been shortlisted by Shark Tank India Season 5.

We're rewriting the beauty narrative. No filters. No false promises. Just science-backed solutions that celebrate ageing with strength, style and self-respect. This isn't about looking younger — it's about owning your age and glowing with it.

40 isn't a number. It's a revolution.
06 — D2C Skincare

Above40.

D2C Growth Marketing

Premium skincare products

ObjectiveScale a premium skincare brand through marketplace and performance marketing.

Marketplace GrowthPerformance AdsCreative TestingCustomer JourneyOffer OptimizationRetention
Platforms
Amazon
Blinkit
Zepto
Nykaa
Flipkart
D2C · FUNNEL SNAPSHOTHEALTHY
01
1.2M
Traffic
02
480K
Product Views
03
88K
Add To Cart
04
24K
Purchase
05
9.6K
Repeat
Marketplace Revenue Split · Q4
₹4.8Cr ↑ +192% YoY
All platforms
182
128
84
56
38
Amazon
Nykaa
Flipkart
Blinkit
Zepto
+192%
Marketplace Rev
3.4x
ROAS
-27%
CAC
07 — OTT Growth
LIVE OTT · CRICKET

Styx Sports

OTT Growth Marketing

Cricket stadium at night

Business GoalAcquire cricket fans across India, Nepal, Bangladesh & UAE and grow subscriptions during highly competitive cricket seasons.

🌏 India
🌏 Nepal
🌏 Bangladesh
🌏 UAE
WHAT I DID
GTM Strategy
Paid Media
Funnel Optimization
Audience Segmentation
Campaign Planning
Analytics
Performance Optimization
Subscribers · Monthly
148K ↑ +324% vs baseline
20242023
JanFebMarAprMayJunJulAugSepOctNovDec
4
Countries
3.2x
Sub Growth
-38%
CAC
6.4x
ROAS
GOOGLE ADSMETAGA4GTMAPPSFLYER
07 — Native Ads

Nutralyfe

Native Advertising Specialist

Wellness supplements

Acquire high-quality users through Native Advertising with disciplined creative testing.

Platforms
TaboolaOutbrainGoogle Analytics
Strategy Loop
  1. 01Audience Research
  2. 02Headline Testing
  3. 03Creative Testing
  4. 04Landing Page
  5. 05Optimization
  6. 06Scaling
Native Funnel
Headline Impressions
12M
Click
480K
Landing Page
312K
Lead
58K
Sale
14.2K
Headline A/B Test · CTR (%)
Winner: H4 4.8% CTR
6 variants · 40K imp each
12
18
24
48
22
15
H1
H2
H3
H4
H5
H6
08 — OTT Launch

Sandbrix

OTT Growth Strategy · Sri Lanka

Streaming platform on TV

ChallengeLaunch and grow an OTT platform targeting Sri Lankan audiences.

Audience StrategySocial CampaignsPerformance MarketingContent PositioningRetention Strategy
STAGE 01
Awareness
STAGE 02
App Install
STAGE 03
Watch
STAGE 04
Subscription
STAGE 05
Retention
Weekly App Installs
84K ↑ 5x MoM
Launch → Week 12
10 — AI Product

CRIX

AI Powered Cricket Analytics Platform

Mobile analytics app
Growth Strategy
Product Marketing
User Acquisition
Features Shipped
AI Predictions
Analytics
Referral System
ASO
Launch Strategy
Retention Cohort
D30: 42% +18pp vs industry
Cohort: 12K users
88
74
62
52
42
D1
D3
D7
D14
D30
Install
Onboarding
Prediction
Daily Engagement
Referral
11 — Signature Project
Autonomous Marketing Intelligence

AI Marketing
Agent.

An autonomous agent that ingests ad and analytics data, detects issues, recommends budget shifts, generates creative ideas and emails a decision-ready daily report.

AI marketing dashboard
Pipeline
NODE 01
Google Ads
NODE 02
Meta Ads
NODE 03
GA4
NODE 04
AI Agent
NODE 05
Detect Issues
NODE 06
Recommend Budget
NODE 07
Generate Creative
NODE 08
Email Report
Autonomous Budget Reallocation (7d)
ROAS index+136% since Day 1
Decisions Per Day
24
32
41
38
52
44
36
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Avg 38 autonomous actions / day · 0 manual overrides
Autonomous Marketing Intelligence for Faster Decision Making.
From data → insight → action, in one loop.

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